Are You Sabotaging Your Career?
Your are if you are giving presentations and speeches instead of Leadership Talks.
By Brent Filson - 4/2009
My experience working with all ranks of functions of leaders
world wide for the past 25 years teaches me that most leaders
are screwing up their careers.
On a daily basis, these leaders are getting the wrong results
or the right results in the wrong ways.
Interestingly, they themselves are choosing to fail. They're
actively sabotaging their own careers.
Leaders commit this sabotage for a simple reason: They make
the fatal mistake of choosing to communicate with
presentations and speeches -- not leadership talks.
In terms of boosting one's career, the difference between the
two methods of leadership communication is the difference
between lightning and the lightning bug.
Speeches/presentations primarily communicate information.
Leadership talks, on the other hand, not only communicate
information, they do more: They establish a deep, human
emotional connection with the audience.
Why is the later connection necessary in leadership?
Look at it this way: Leaders do nothing more important than
get results. There are generally two ways that leaders get
results: They can order people to go from point A to point B;
or they can have people WANT TO go from A to B.
Clearly, leaders who can instill "want to" in people, who
motivate those people, are much more effective than leaders
who can't or won't.
And the best way to instill "want to" is not simply to relate
to people as if they are information receptacles but to relate
to them on a deep, human, emotional way.
And you do it with leadership talks.
Here are a few examples of leadership talks.
When Churchill said, "We will fight on the beaches ... " That
was a leadership talk.
When Kennedy said, "Ask not what your country can do for you
... " that was a leadership talk.
When Reagan said, "Mr. Gorbachev, tear down this wall!" That
was a leadership talk.
You can come up with a lot of examples too. Go back to those
moments when the words of a leader inspired people to take
ardent action, and you've probably put your finger on an
authentic leadership talk.
Mind you, I'm not just talking about great leaders of history.
I'm also talking about the leaders in your organizations.
After all, leaders speak 15 to 20 times a day: everything from
formal speeches to informal chats. When those interactions
are leadership talks, not just speeches or presentations, the
effectiveness of those leaders is dramatically increased.
How do we put together leadership talks? It's not easy.
Mastering leadership talks takes a rigorous application of
many specific processes. As Clement Atlee said of that great
master of leadership talks, Winston Churchill, "Winston spent
the best years of his life preparing his impromptu talks."
Churchill, Kennedy, Reagan and others who were masters at
giving leadership talks didn't actually call their
communications "leadership talks", but they must have been
conscious to some degree of the processes one must employ in
putting a leadership talk together.
Here's how to start. If you plan to give a leadership talk,
there are three questions you should ask. If you answer "no"
to any one of those questions, you can't give one. You may be
able to give a speech or presentation, but certainly not a
(1) DO YOU KNOW WHAT THE AUDIENCE NEEDS?
Winston Churchill said, "We must face the facts or they'll
stab us in the back."
When you are trying to motivate people, the real facts are
THEIR facts, their reality.
Their reality is composed of their needs. In many cases,
their needs have nothing to do with your
I can help your individual leaders boost their job and career performance. For instance, check out our one-day Leadership Talk sessions that comes with a $50,000 guarantee.
Here’s a one-day session for leaders.
Here’s a one-day session for sales/marketing leaders. http://www.brentfilson.com/pdfs/OnedayForSales-Marketing.pdf
Leadership is too important for the advancement of your client’s job performances and careers and also for the success of your company to have leadership development simply fulfill training objectives. For the past 22+ years, I’ve been helping leaders of all ranks and functions worldwide get great business results.
"Brent Filson knows how to help others get results! His programs are proven in a variety of settings including industry, government, non-profit and the military proving that the way he practices and coaches leadership can work for any organization willing to invest the time and energy necessary to influence their people to produce at their highest productivity levels.”
—Joe Javorski, Director, Worldwide Staffing, Analog Devices
Total Systems Solutions:
I can also help you help your leaders develop and execute unique, customized, total-solution systems for every function of your business. http://www.actionleadership.com/Leadership_Training.cfm
“One of the key components of Brent’s methodologies is their tremendous value in driving monumental change through the leadership of others in the matrix supporting your cause. The actions of developing cause leaders has allowed ordinary teams in my organization to achieve extraordinary results.”
—Robert Cancalosi, Global General Manager, General Electric Medical
Lots Of Help On My Web Site:
On my web site, http://www.actionleadership.com you’ll find many of my books, articles, interviews, course descriptions, and instruction methodologies that will help you in many ways boost your job performance and advance your career by helping your clients get the right results in the right ways.