Friendliness: The Leadership Results-Multiplier

The high road is the way to great leadership.  Here're 10 practical reasons why.

By Brent Filson - 9/2010

We've heard it many times, "It's a dog eat dog world."  The trouble is, some leaders actually believe it.

They conduct themselves like the alpha dog in a pack, holding sway through intimidation. This instinctive behavior helps insure survival in a dog world, but applied to the human world of organizational dynamics, it can lead to disaster. 

Alpha dog leadership can eventually turn out to be destructive to the people, their organization, and the leaders themselves. To use another common metaphor, "That dog won't hunt."  

After all, leaders do nothing more important than get results; and the best results are what I've been teaching for more than two decades, "more results faster, continually."  An alpha-dog leader might chew up people to get more results and get them faster, but I submit that it takes a far different personality trait to engender the "continually" aspect of the imperative.  That trait isn't the despot modeled by so many leaders, it's ... well, friendliness.  

Having a friendly attitude as a leader means eschewing the alpha-dog way of leadership.  It means being gentle, kind, helpful, and cordial in your relationships, even in times of anger and stress -- ESPECIALLY in times of anger and stress. 

You may think I’m wasting my time and yours, that my emphasizing friendliness is a frivolous approach to leadership.  After all, what’s friendliness have to do with the raisons d'être of leadership, the attainment of results?   Didn’t baseball manager Leo Durocher say “nice guys finish last.”?   

However, in the realm of leadership, friendliness shouldn’t be seen as weak and indulgent.  It should be seen as invigorating and inspiring. 

Leadership doesn’t exist in books, though thousands of leaders books have been published.  Leadership doesn’t exist in lectures or courses or seminars, though countless lectures, courses and seminars on leadership have been, are, and will be done. 

Leadership exists only in leaders actually leading and interactions people have with one another while they’re leading.  The field of leadership is the field of people.  Genuine friendliness that bonds people to you and to one another can be one of your most effective results-drivers and will give you an unmatched competitive advantage in your job and career.   Furthermore, those leaders who don’t know how to employ friendliness can’t go on to the higher realms of leadership effectiveness. 

Here are 10 reasons friendliness gets far more results than an alpha-dog way. 

(1) We stay in control.  Apha-dog leaders seek to control others.  But they misconstrue what control really means.  In truth, such leaders are really out of control much of the time, since they're at the mercy of their emotional outbursts and the reactions of others to those outbursts.  In leadership, the best way to control a situation, i.e., the best way to get great results, is to put the people in control.  Don't constrain them through short-term compulsion but liberate them by playing the "longer game."  Unleash their initiative and creativity by allowing them to make free choices, and they will be under your "control" in more profound and effective ways than the alpha-dog leader could imagine.  

(2) People respond more openly and positively to friendliness.  Humans seek happiness; and friendliness
is a great way to spread happiness.  It enables you to communicate much more effectively because it bonds you with others in ways that anger, coercion, intimidation can't.  And that bonding is the stuff that great results flow from.    

(3) We are modeling good interactions, bringing the future into the present.  Whether leaders know it or not, their words and actions are carefully watched by the people they lead.  People have an instinctive need to model those words and actions; or if they disagree with them, speak and act in opposite ways.  By radiating friendliness, leaders are being the means that are the ends in the making.

(4) We make real issues relevant factors, not false issues like anger and intimidation. Friendliness tends to clarify issues; intimidation, because it is associated with fear, obfuscates them.  So often intimidating leaders make themselves and their tormenting ways the issue.  Whereas the real issues should be, how do we get results, how do we get more results, how do we get faster results, and how do we get "more, faster" continually?  The fear they provoke is like crack cocaine, temporarily stimulating but addictive and in the long run destructive to the leader and the people.

(5) With friendliness, we set the agenda.  "A good offense is the best defense" applies with friendliness. You should be on the offense with friendliness, displaying it even in challenging circumstances when it may take an act of disciplined courage on your part.  This helps you set the agenda in terms of how people respond to one another in these circumstances. Of course, your friendliness will not affect some people who may be determined to subvert your leadership no matter what your attitude is; however, friendliness can, like the clearing of brush-lines to contain a forest fire, keep rancor from spreading deeply into the organization.

(6) We increase the chance that others will support our cause.  The truth is that leaders can’t motivate anybody to do anything. The people make the choice to be motivated or not.  Friendly leaders have the best chance of creating an environment in which the people make that choice.  As Abraham Lincoln said, “If you would win a man to your cause, first convince him that you are his sincere friend.  Therein is a drop of honey that catches his heart, which, say what he will, is the great highroad to his reason, and which, once gained, you will find but little trouble in convincing him of the justice of your cause, if indeed that cause is really a good one.”  

(7) Our opponents can be put off balance.  As a leader, you’ll often have people working against you, spoiling for a fight; and when they encounter a friendly attitude on your part, they may be thrown off balance in benignly effective ways.  Furthermore, your friendliness can encourage others to take up your cause against them.   

(8) With friendliness everybody has an opportunity to win.  Unfriendly leaders often win battles but lose wars.  They may compel others to get on board; but if those others do so out of compulsion and not genuine conviction and motivation, the fruits of any victories can become ashes.  Most people welcome friendliness — even if they disagree with and even dislike you.  Furthermore, our friendliness can prompt the people we interact with to reflect on their own character, a prerequisite for their choosing to be motivated.  In an environment of friendliness, all parties have an opportunity to achieve something positive.  

(9) Friendliness is fire prevention equipment against your burning bridges behind you.  An opponent may seem to be your opponent today but in the future you may need him to be your partner in implementing changes.  Friendliness gives us an opportunity to have productive relationships even with those who oppose us, enriching both the present and the future.

(10) Getting results through friendliness can tak


9/2010© The Filson Leadership Group, Inc. All rights reserved.

The author of 23 books, Brent Filson's recent books are, THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT LEADERSHIP TALKS. He is founder and president of The Filson Leadership Group, Inc. – Celebrating 25 years of helping leaders of top companies worldwide achieve outstanding results every day. Sign up for his free leadership e-zine and get his FREE report "7 Steps To Leadership Mastery"